Friday, June 17, 2011

It’s a Bird! It’s a Plane! It’s Your Tech Comm Team!

Maybe they aren’t faster than a speeding bullet (although that would be nice) or more powerful than a locomotive. Maybe they can’t burst into flames, turn invisible, walk through walls, fly, or read your mind (that would be nice, too). But that doesn’t mean that your technical communications team can’t save the day.

As a business, you have a product or service to offer, and to let the world know how, when, where, and why to use it, you need an expert technical communications team.

“I work alone.”
Wolverine was cool, but without the X-Men, he could never have accomplished the things he did.

A team is made up of individuals, so it stands to reason that an effective team is made up of effective individuals. The Justice League needed the best of the best. They needed members who were able to fly, live under water, wield a golden lasso, or run faster than the speed of light. You need the best of the best, too—a tech comm team that can write, design, edit, and work together to accomplish every project you send its way.

In developing documentation, writers and designers need to gather information, identify project requirements, become familiar with the subject, and most importantly write and design effectively. Editors need to be grammar, syntax, and style guides experts as well as observant, careful, and patient in order to improve writing for publication.

A talented, dedicated, and experienced staff of writers, designers, editors is essential to the success of all documentation projects.

“Set phasers to stun.”
Okay, so Captain Kirk and Spock weren’t superheroes, but what would they have been without their weapons? (Plus, the phrase was catchy.)

An effective tech comm team needs to be familiar with leading technology in the communications field. Companies develop new software daily that simplify processes from designing an illustration to creating a rapid eLearning environment.

Thirty years ago, the latest and greatest asset to technical communications was a copying machine that allowed an instructional designer to draw an illustration on paper, tape it to the document, and then copy it to produce a completed page. What then took half of a day’s work to accomplish now takes minutes with software like Adobe Illustrator and InDesign.

Tired of sitting in the conference room of yore and listening to a long-winded instructor explain your new training policies and procedures? Imagine sitting at a computer viewing an interactive learning environment with audio, visual, video, and assessment features allowing you to control the pace! If your tech comm team is familiar with Articulate Rapid eLearning Studio or similar software, then such a scenario could be a reality.

Using the up-to-date, industry-leading software can make all the difference in efficiency and presentation quality.

“With great power comes great responsibility.”
Peter Parker had to learn this lesson the hard way, but the writers, editors, and designers on your payroll should know this from the start.

Once research and development are through, the tech comm team is in control of your project. It is their responsibility not only to meet deadlines and budgets, but to ensure that they meet every objective to produce a product you will be proud of. While the writers are busy writing, the designers are busy designing, and editors are busy editing, who has time to coordinate all the details of project cohesion?

Projects need managers. Someone needs to oversee all areas of documentation development in order to meet every objective. Because managers are accountable for what they oversee, they push their teams to go beyond the status quo, creating products that clients can be proud of.

If you do not have a documentation department on site, there are companies who have super technical communications teams, ready and willing to save the day for your project.

Written by: Johnathan Cunningham, ProEdit


Need help with a project?  Contact ProEdit for a free quote or give us a call at 1-888-776-3348.

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